A trade mark is a sign that serves to distinguish the goods or services of different businesses. Registering a trade mark is an important step in securing the identity of a business and it the gives the owner an exclusive right to use the mark in relation to specified classes of goods or services. For any ambitious business, having a carefully thought out strategy for registering and managing their distinctive marks, logo’s or signs can make a crucial difference to its success.
Registering a trade mark will allow your business to develop its own unique brand image, allowing consumers to identify the source of the products and services that interest them, safe in the knowledge that competitors cannot take advantage of your ingenuity and hard work by using confusingly similar marks.
At Bolt Burdon, we are experts at advising on the availability and registrability of a mark, filing trade mark applications for protection in both the UK and EU, and prosecuting them through to registration. Sometimes, these applications are opposed by existing trade mark owners, or those that claim to have an earlier right to use a mark, and if this happens with your registration, we are expertly placed to resolve these disputes.
Once you have successfully obtained your trade mark, we can also assist with any post-registration issues, such as renewals, enforcing your trade mark against any attempts to infringe it, and monitoring future filings by other businesses that may threaten the identity and security of your trade mark.
Where a mark has not been registered but has been used in the course of your business and acquired goodwill, it is possible to restrict unauthorised use of that mark, or something similar, by another business if that use is likely to lead to public confusion as to which business is offering a good or service. These concerns can often be avoided by pro-actively registering any distinctive marks in your business, however if you find yourself in that situation, Bolt Burdon can help.